
Rapport® |
|||||||||
White Paper |
|||||||||
Enhancing Customer Relationships in Your Commercial Lending Division: How Technology can Help |
|||||||||
Online banking has grown in the retail banking world particularly because large numbers of retail customers have found that they prefer the electronic connection for some aspects of their banking relationships. As a result, those retail banks who did not offer online capabilities found themselves at a competitive disadvantage. Commercial lending offers its own opportunities for customers to benefit from electronic connections. This article explores ways for commercial lenders to use technology and especially the Web to gain competitive advantage — combining the benefits of electronic efficiencies with the potential for enhancing customer relationships.
|